EXECUTIVE INTERVIEW SERIES: 1st August 2011
Enterprise Communications spoke to Dave Thomson, European Marketing Manager, Unified Communications and Collaboration, CISCO, to get his take on where social collaboration fits within the business case today. Here he tells Mark Dye how he believes it will eventually be for everyone as a younger generation expects to interact and collaborate in real time to bring new additional benefits to the workplace.
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EXECUTIVE INTERVIEW SERIES: July 25th 2011
Enterprise Communications speaks to Steve Fearon, VP CRM Solutions, Oracle, on social CRM and the inroads it is making into businesses everywhere. Here he tells Mark Dye how businesses everywhere need to learn to converse with rather than broadcast messages to customers. Only by doing so can they hope to capture anything like their potential share of the market.
EXECUTIVE INTERVIEW SERIES: July 26th 2011
In this interview Bruno Teuber, VP and GM of Lithium International, discusses the role of social CRM for the enterprise and talks to Mark Dye about a technology which, although in the infancy stage of its lifecycle, marks a fundamental shift in how brands, companies and businesses are defining processes.
Mark Finch, VP Innovation and Incubation, OpenText talks to Enterprise Communications and airs his thoughts on social collaboration within the enterprise. He tells Mark Dye about the additional benefits it brings to areas like product development and getting to market more quickly.
EXECUTIVE INTERVIEW SERIES: July 20th 2011
Enterprise Communications spoke to Paul Maddison, Business Development Manager at Siemens Enterprise Communications, on social collaboration for the enterprise. Here he tells Mark Dye how it’s not all plain sailing and how some 70% of IT led deployments in this area will fail.
In this interview with Enterprise Communications Paul Maddison, Business Development Director, Siemens Enterprise Communications, talks about the high expectations consumers of today are putting upon brands to be fully interactive online. However, as he warns there are real risks to brands in terms of both credibility and a loss of customers if they fail to get things right.
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