ROUNDTABLE DISCUSSION: July 18th 2011
Few would argue that the rise of social networking has changed our lives forever over recent years. Indeed, the unchecked growth of networks like Facebook and Twitter has seen a very real change in the way users interact with each other online. This trend towards shared experiences and the removal of borders has also led to more and more firms looking at how they can apply the social aspect to their businesses on a daily basis.
Full Discussion
Whereas historically many brands were in the driving seat when it came to customer relationship management (CRM) and brand perception, today the advent of the internet and social media in particular has seen a marked shift in how enterprises deal with those customers interacting with their business.
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